Universal Appeal Garments

So, I'm watching The L Word on Showtime last night (because darn it, somebody has to) and near the end these two characters are having a beer in the kitchen. I notice that they are drinking Dos Equis.

At first I thought it was a typical product placement by Barton Beers. Then I thought that it was the result of a production assistant having a little fun with the XX logo and the over all theme of the show (drawing the obvious connection to the two X chromosomes found in women).

"How clever?" I thought, so I mentioned it to my wife who said, "who thinks of things like that, let alone catches them in two seconds of video?" so now I'm thinking it was just a coincidence.

In fact, now I'm thinking that I have entirely too much free time if I'm asking this question. What do you think?
All good answers! Thank you. I'll let the voters pick the best one.